JCDecaux has unveiled its vision for experiential advertising with the launch of JCDecauxLive, the company’s newly expanded experiential division in the UK. JCDecauxLive offers clients a ‘one-stop-shop’ for experiential, delivering campaigns across even more environments with the unique ability to link experiential activity to digital screens in rail and malls nationwide.
JCDecauxLive replaces Concourse Initiatives, the experiential brand acquired by JCDecaux in November 2011.
JCDecauxLive has recently secured new contracts for exclusive access for experiential advertising at London’s iconic Covent Garden and at student unions nationwide. JCDecauxLive already offers experiential access to premium malls, rail stations, the London Underground, UK airports and Canary Wharf.
As part of JCDecauxLive’s unique proposition, the company can now offer clients the opportunity to link experiential activity on the concourse to large-format digital Transvision screens in stations and M-Vision screens in premium malls.
Jeremy Male, CEO of JCDecaux UK & Northern Europe said, “JCDecauxLive offers our clients powerful new experiential opportunities and access to iconic locations including Covent Garden, Canary Wharf and UK airports. Experiential not only complements our existing Outdoor advertising estate but by linking to digital screens facilitates engaging, multi-dimensional campaigns that harness the latest in social media to deliver real value for our customers. We are now a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments across the UK.”