As part of JCDecaux UK’s commitment to digital transformation, a new Digital Special has been installed at London Euston. The full-motion, landscape screen is the latest phase in JCDecaux UK’s vision to fully digitise the Network Rail station estate.
London Euston is undergoing a major transformation in preparation for the highly anticipated launch of High Speed 2. This new 16.69 (m²) screen is situated above the escalators that link the main station to the London Underground, via a new entrance from the rail concourse.
This exciting new development comes as rail audiences continue to bounce back from the pandemic. Latest footfall figures from Network Rail show that passenger levels are currently at 71% of pre-covid levels.
London Euston remains the sixth busiest rail station in the UK and is a key gateway from London to destinations including Liverpool, Manchester, Birmingham, Glasgow and Edinburgh.
The Euston Digital Special marks the second such deployment on JCDecaux UK’s rail portfolio, following the launch of the Waterloo Digital Special in 2021.
Sources: Network Rail1