JCDecaux Airport UK introduce their newest digital opportunity, Terminal 5’s ‘Motion Showcase’, with launch partner Boodles.
7th September 2016: JCDecaux Airport UK have announced luxury jewellers ‘Boodles’ as their launch partner on the Motion Showcase - their newest premium digital opportunity at Terminal 5, Heathrow’s busiest airport terminal, which goes live today.
Capitalising on the exclusive Heathrow audience arriving into the UK who are in an alert and receptive mindset, Boodles will position their striking advertisement on these stand-out digital platforms to showcase their bespoke and fine diamond jewellery brand to the world’s elite.
The Motion Showcase consists of two stunning full motion digital screens that dominate the route from Immigration to Baggage Reclaim, reaching 100% of the Terminal’s arriving audience. At 3mm pitch, these are the highest quality screens across Heathrow’s digital inventory; an exclusive opportunity that can provide engaging communication and huge creative scope for a brand.
Post Brexit, the pound’s dramatic fall in value has resulted in London becoming a key destination for travellers, with flights to the UK up 7.1% in the four weeks after the vote. British luxury goods companies have seen a boost in sales in the wake of Brexit; there is no better way for these brands to reach ‘shopping hungry’ tourists than when they first step off the plane, on that Arrivals route through Heathrow.
James Amos, Marketing Director, Boodles said: “Promoting Boodles through Heathrow has always had significant appeal due to the audience demographic and the location of the airport. To have the chance to advertise in Terminal 5 really is the icing on the cake, and we are thrilled to be involved with this new launch.”
Janice Herrington, Client Sales Director, JCDecaux Airport said: “It’s fantastic to have Boodles as the launch advertiser on these stunning new digital platforms at T5. These sites clearly demonstrate how the airport is at the cutting edge of digital OOH innovation, with Motion Showcase’s quality and clarity exceeding that of any digital opportunities at Heathrow to date.
This campaign was planned and booked by JCDecaux Airport UK by the client, Boodles, direct.
Sources: London Heathrow 2016; The Economist 2016; The Scotsman 2016.