Jacob’s have launched their new ‘live lunchtimes’ campaign which is creatively catching the eye of shoppers and raising their awareness of Jacob’s crispbread and flatbread products.
The dynamic, digital Outdoor campaign, which fuses time data with a striking creative, is currently reaching consumers at selected premium malls across JCDecaux’s nationwide digital 6-sheet network. The appetising live clock creative runs from 10am to 2pm – reaching consumers whilst they are in a lunchtime mindset.
Danny Bennett, Account Director at Kinetic, said: “By delivering content in real-time, this campaign is useful but most importantly, really shows the diversity of Jacob’s offerings – inspiring the viewer to use Jacob’s Crackers as a tasty lunchtime alternative.”
The campaign was planned and booked with JCDecaux by MEC and Kinetic.