With the New Year in full swing, health and fitness brands have chosen OOH as the platform to reach health-conscious consumers striving to achieve their New Year’s resolution to be fit and healthy.
For the relaunch of their brand this January, Fitness First encouraged commuters to #rewritefitness with the deployment of a tactical campaign across JCDecaux’s Transvision screens that ran during London’s afternoon commuter rush-hour. This campaign was planned and booked by Vizeum and Posterscope.
Additionally, to support the reopening of their gym at Liverpool Street Station, Fitness First launched an experiential campaign with JCDecauxLive on the Station concourse, in close proximity to the gym. The activity promoted the reopening of the gym and drove interest in fitness with the aid of on-hand personal trainers who performed exercise demonstrations on a stage.
In a separate campaign, The Gym Group booked a tactical Outdoor campaign across JCDecaux’s digital 6-sheet network in malls. The campaign displayed geo-targeted messaging, such as: ‘join Southampton now’. This campaign was planned and booked by MJ Media Ltd and Posterscope.