Grolsch celebrated success and marked its milestone anniversary with a ‘400 Years of Originality’ Outdoor campaign at London’s Waterloo station.
The campaign used experiential activity in combination with classic and digital Outdoor locations as it showcased 400 different pieces of artwork commissioned by Grolsch, which redesigned the brand’s iconic bottle.
Commuters were also invited to create their own portrait using visual effects in the experiential zone in the station and then see themselves displayed on JCDecaux’s giant indoor advertising screen: Motion@Waterloo.
The pictures were pulled together to form a giant Grolsch swing-top bottle on the screen.
Photos could also be printed and taken away and shared via social media. The campaign was planned and booked with JCDecaux and the experiential division, JCDecauxLive, by Kinetic.