JCDecaux spoke to rugby fans to gauge their excitement levels in the lead up to the world’s third largest sporting event, the Rugby World Cup.

Set in London Waterloo, the film captures Rugby spectators as they head to Twickenham Stadium for the recent RBS 6 Nations Championship. Insights from fans illustrate that the station environment is not only a key gateway to the games but also a quality retail space where brands can create immersive and targeted experiences to audiences through station dominations, digital Out-of-Home and experiential activities.

To find out more about JCDecaux’s Rugby World Cup offering, please contact your account manager or email rwc@jcdecaux.co.uk.