As part of its continued investment in DOOH, JCDecaux Airport has deployed new luxury Totems in Heathrow Airport’s Terminal 5. Located outside World Duty Free, these five premium screens have replaced the static scrolling ‘Couture’ 6-sheets to help target the 16.3 million affluent passengers travelling through the terminal.
The roll out of high-impact digital locations across Terminal 5 will continue next month throughout its baggage reclaim zone where new iVisions (premium digital 80” screens) are being installed. These new DOOH locations will form part of JCDecaux Airport’s CAPs network - making Heathrow’s baggage reclaim carousel portfolio a fully digital media proposition.