Costa launched a unique Outdoor advertising campaign with JCDecaux which included lenticular technology - a printing technique which creates the illusion of movement.
The technology, which featured for the first time across StreetTalk sites, encouraged consumers to try their favourite coffee shaken over cold ice. As the public walked past the creative they saw a cup of refreshing, ice-cold coffee being shaken, tempting them to #ShakeUpSummer with Costa’s new over ice offering. The innovative campaign went live across 500 StreetTalk kiosks in close proximity to Costa stores.
Kirstey Elston, Head of Marketing at Costa said at the time of the campaign, “By implementing lenticular creative into our Summer campaign we aim to reach a huge audience at the right place, at the right time. We hope the distinct, moving creative really does turn heads in the lead up to Summer.”
Steven Dennison, Head of Creative Solutions at JCDecaux, said as the campaign was rolled out: “We are delighted to launch the first-ever lenticular StreetTalk campaign with Costa. By injecting a unique idea into this strategic campaign, Costa is reaching huge audiences tactically, in a visually engaging way.”
StreetTalk, which features on phone boxes at key leisure and retail locations across the UK, reaches a young urban audience whilst they are in a relaxed, positive and social mindset.
This unique campaign was part of a wider campaign which included a further 400 StreetTalk.
Campaign caught up with StreetTalk's Director Matt Cook to find out more - see the interview here.
The campaign, which ran for the first two weeks in June, was planned and booked with JCDecaux by ZenithOptimedia and Meridian Outdoor.