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As London shivered in the snow, Club Med’s campaign on The Cromwell Road Digital Gateway reminded consumers of the sunnier climes and the glamorous ski slopes that are a only a plane ride away.
Reaching affluent audiences in the right mindset to travel, on the main gateway to Heathrow Airport, Club Med deployed multiple creative executions, ‘owning’ this newly digitised space in London.
The campaign was planned and booked through MediaCom and Kinetic.




Published in Cities, about #Cromwell Road, #Cromwell Road Digital Gateway, #2013, #Heathrow, #DOOH