Summer is well on its way and with it comes some fantastic digital campaigns to get us in the mood to swap the scarves for sunglasses. Take a look at some of our favourites!

Bulmers Live
Bulmers Live Campaign

Bulmers is getting commuters dreaming about summer in the countryside with its new dynamic campaign on JCDecaux’s rail D6 channel. The campaign, which is live until June, displays a video feed of a Bulmers apple orchard in Hertfordshire. 

The campaign was planned and booked through JCDecaux by Starcom, Liveposter and Posterscope. 

Hellmann’s Grilltopia
Hellmann's Grilltopia

Hellmann’s has used JCDecaux’s SmartCONTENT system to showcase different meal ideas to go with its delicious range of sauces for BBQ season!

The campaign, planned and booked through JCDecaux by Mindshare and Kinetic, is live on Tesco SmartScreen until June.

Why not ditch the soggy sandwiches and have a more luxurious picnic in the park, courtesy of Deliveroo?

Deliveroo are changing their creative depending on the weather. For example, in the blazing heat it may suggest to order drinks and ice cream to the park. 

The campaign is live on JCDecaux’s transvision, rail D6, LDN and Edinburgh D6 networks. It was planned and booked through JCDecaux by Vizeum, Liveposter and Posterscope. 

Nestle Plan Bee

Nestle and Tesco want to get people to give a little something back to nature this summer with the new #NestlePlanBee campaign.

The campaign, on Tesco SmartScreen, tells consumers that by buying a pack of Nestle cereal, they can claim free seeds to plant in order to help the bees this summer. Tweets using the hashtag are also being displayed on the screens.

For more information on JCDecaux's SmartCONTENT offering and how you can use it in your next campaign, take a look at the official website.