King, the interactive entertainment company, launched an experiential advertising campaign on Wednesday with JCDecauxLive to encourage commuters to ‘Be a Farm Hero’.
To celebrate the success of King’s new mobile release, Farm Heroes Saga, the area outside Canary Wharf station was transformed into a farm, complete with farm animals, a tractor, demonstrations from gardening experts and a massage and manicure area.
Encouraging commuters at the UK’s financial district to experience a ‘bite-sized portion of farm life’, brand ambassador Alex James, former city-dweller turned farmer and band member of Blur, attended the event.