Reporting to Alan Sullivan, Managing Director of JCDecaux Airport, Riddell will head the team responsible for commercial strategy and partnerships at Heathrow, Heathrow Rail and Edinburgh Airport.
As JCDecaux Airport continues to digitally transform its business, Riddell will work to bring increased value to clients, agencies and specialists through ever more effective campaigns, creative opportunities and strategic commercial partnerships.
With 20 years’ experience in the industry, Riddell has over 7 years of digital and B2B expertise from LinkedIn across roles spanning the UK, EMEA and global markets. Prior to this she held roles at companies including: BBC Worldwide, H Bauer and We R Interactive.
Arianne brings a wealth of experience in the digital world to our business at a time when we are launching our new ‘Possibility Guaranteed’ positioning, bringing together the emotional and influential environment of the airport, with data-driven campaigns and guaranteed, transparent delivery to the premium airport audience. Arianne will strengthen our client-focused approach at Heathrow, Europe’s busiest international airport and at Edinburgh, Scotland’s leading airport, where investment in iconic sites and digital screens is bringing new opportunities to the market.Alan Sulliv
I am delighted to be leading the commercial strategy of JCDecaux Airport at such an exciting time for OOH, where the core benefits of the medium – reach and scale are combined with new digital capabilities. Outdoor is the brand-building medium and the airport is a unique environment to communicate with audiences in a receptive mind-set and to grow global brands. Audience and brands are at the heart of JCDecaux Airport’s premium offering and I look forward to joining this brand-first digital media company.Arianne Riddell, Sales Director of JCDecaux Airport