American Airlines deployed a ‘First Class’ Outdoor advertising campaign with JCDecaux to promote its daily ‘lie flat’ flights from London to New York with its First and Business Class services.
Planned and booked with Universal McCann and Rapport, the campaign, with JCDecaux Airport, reached the audiences of London Heathrow’s Terminal 1 and 3 and the affluent passengers of Heathrow Express as it ran on a variety of digital and static locations. To view the campaign gallery, click here.
With messages, such as: “Sleep deep. Lie flat.”, “Nod off to New York” and “Up to 17 lie-flat flights a day”, the campaign was also deployed on JCDecaux’s premium digital rail locations, including: Motion@Waterloo and Motion@Euston.