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OUR HYPOTHESIS...

 

"...was that brands could benefit from the emotion driven through their Christmas TV Ads using the high reach & frequency from Digital Out-Of-Home"

 

THE TEST

New in situ testing tool analysed a set of DOOH creatives which were an extension of the Christmas TV advert & a set which were independent

 

Our tools deliver attention heatmaps & benefits from System 1's trusted metrics  

SYSTEM 1

Creative performance metrics

THE RESULTS

Linking DOOH to TV people are x2 more likely to remember ad

Customers were much quicker to recall the OOH ads with a link to TV

 

System ‘s Star rating indicates how positively a consumer reacts to an advert – Christmas OOH makes people feel happier

 

The Star rating from System 1 is based on emotional intensity and using characters from the TV advert is more likely to drive this intensity

WANT TO FIND OUT MORE?