Over 32 million people use Leeds station each year (Route), making it the North’s busiest rail station in one of the UK’s fastest growing cities. To accommodate the growing demand there for rail travel in the future, the main southern concourse has recently been modernised with a stunning glazed façade entrance way and new transparent roof allowing more natural light in, improving the station environment and passenger experience.
As part of the exciting developments, JCDecaux has installed two new Transvision screens strategically positioned on the concourse, either side of the indicator board, providing advertisers with a premium platform to engage travellers en route to cities including Bradford, Edinburgh, London and York. The latest additions to its digital rail portfolio strengthen JCDecaux’s Transvision network to 28 screens across 18 stations nationwide.
Forming part of JCDecaux’s wider digital channel in Leeds, the Transvision installs will complement 10 new premium digital city-centre screens with a range of free public services, including an automated external defibrillator that can be used by the public to save lives.
Brands can also benefit from the Trinity Leeds and White Rose retail portfolios, including digital 6-sheets and high-impact M-Vision portrait screens as well as the large format digital channel across key arterial routes into the city centre. The Leeds Tower, a double sided structure, is located on the A58 and four National Drive screens are located on Kirkstall Road, Victoria Road and more recently Hunslet Road.