JCDecaux has installed 24 brand new digital screens strategically located across the mall as part of its wider investment in its retail portfolio.
The digital 6-sheet screens have increased in size to an unmissable 80 inches, giving the main thoroughfares where they are situated a refreshed vibrant feel, maximising opportunities for brands in this key retail centre. As well as upgrading old screens, the digital 6-sheet network has also been extended to include three new locations.
Trinity Leeds sees a footfall of 23 million[1] every year and is the beating heart of the city, with over 120 retailers and leisure providers including leading international brands such as Mango, Hollister and Superdry.
The new installs form part of JCDecaux’s wider digital 6-sheet retail channel in Leeds. 16 new recently upgraded 80 inch screens are also present at White Rose (including eight new locations), and four new 75 inch screens at Victoria Leeds, positioned at the entrance to the city’s newest retail destination - home to Harvey Nichols and a flagship John Lewis.
[1] Source: Trinity Leeds