Birmingham, Edinburgh, Leeds, Liverpool, Manchester and Sheffield are the six major cities in the National Drive portfolio, with 20 large-format screens set to be installed on key arterial routes by Q1 2020. National Drive will deliver 6m* fortnightly viewed impressions on screens that are 20% larger than the market average at 20m².
Since LDN Drive launched in London in January, it has become a key branding channel for clients in the capital with powerful campaigns across categories from entertainment to motors to telecoms. With National Drive, there is now a new opportunity to deliver brand fame and reach on a national scale for our clients, with a new brand-safe digital channel that reaches audiences in the economic powerhouse cities of the UK.Mark Bucknell, Chief Commercial Officer of JCDecaux UK
LDN Drive which launched in London in January 2019, has 89 screens. The combined National Drive and LDN Drive network will by the end of Q1 2020 cover 7 major cities, with 109 digital screens, delivering over 19m* weekly viewed impressions across the UK.
*source: Projected from Route 32