As audiences are returning, optimism is growing and lockdown is easing, JCDecaux has been able to resume its digital expansion as part of the Road to Recovery phase, launching National Drive into two new cities, Brighton and Southampton.
In addition to Birmingham, Edinburgh, Leeds, Liverpool, Manchester and Sheffield, the new cities bring the National Drive portfolio to a total of eight major cities, all located on key arterial routes on screens that are 20% larger than the market average at 20m².
Southampton is the retail and commercial capital of the South and in May 2019 made plans to bid for the City of Culture 2025, which will bring enormous economic benefits to the city through significant funding to support events and cultural development (source: Southampton.gov.uk).
Brighton is renowned for being a vibrant and creative city with its large cultural, music and arts scenes making it one of the UK’s most popular tourist destinations (source: brighton-hove.gov.uk).
The new screens underline JCDecaux’s commitment to investing in premium digital Out-of-Home nationwide.
Driving consumers through the Brand Funnel has never been more important and Out-of-Home delivers across all metrics, making National Drive the perfect communication channel to reach audiences across the UK (source: JCDecaux Brand Tracker & Research Bods).