Electric bike company Analog Motion is using Out-of-Home (OOH) advertising to reach keen cyclists in East London -  promoting their new e-bike range with the strapline “Love your journey”. Analog Motion worked with JCDecaux Nurture, a programme that helps new businesses and start-ups access Out-of-Home advertising.
 
Running across digital OOH and paper 6-sheet posters, the campaign highlights the benefits of cycling in the city and uses data to target areas with high numbers of avid cyclists. The digital OOH campaign was booked programmatically, enabling Analog Motion to access audiences in Shoreditch, Stoke Newington and Islington – which index highly for cyclists.
 
Navid Gornall, Founder of Analog Motion said, “Our goal is to enable people to love the space between places by using an electric bike to make the journey become the destination. If the world needs anything right now it's more love on the streets and this campaign was our small contribution to that.”

It’s a perfect example of how JCDecaux Nurture can empower the businesses of tomorrow by giving them a voice in the real world.