Wilkinson Sword experiential

Wilkinson Sword has deployed a ‘Beards for Bouquets’ experiential campaign with JCDecauxLive at King’s Cross Station this Valentine’s Day.
‘Making Valentine’s Day Smooth Since 1898’, Wilkinson Sword is offering commuters a free shave in return for a bunch of roses - with the size of the beard determining the size of the bouquet!
Wilkinson Sword is also offering all participating men a personalised Hydro 5 razor.