In their first Outdoor campaign, Skyscanner has launched a nationwide digital Out-of-Home campaign with JCDecaux to drive awareness of their passenger flight search engine.
Skyscanner deployed multiple creatives across JCDecaux’s national rail digital portfolio from Monday 27th January. With messages including: “Like a machine that finds needles in haystacks. The most powerful travel search available” and “Like a superhero that protects your pennies. Search for travel without any hidden charges”, Skyscanner highlighted the benefits of their search engine, while reaching the highly-connected commuter audience during peak periods of travel.
The campaign, planned and booked with JCDecaux by Starcom and Kinetic, is part of a wider ‘Born Honest’ campaign, which includes TV advertising.
Douglas Cook, UK Marketing Manager at Skyscanner, said: “This is our first major above the line campaign and we are very excited about its launch. We continue to work hard on building relationships with our loyal customers and with this campaign, growing awareness and bringing new users to our site. The business is growing at a phenomenal rate and this campaign will allow us to reach a much wider audience.”
Skyscanner is a passenger flight search engine that enables consumers to search for flights, hotels and car hire via price and location. The site attracts more than 25 million unique visitors a month.
JCDecaux research shows that 59% of commuters believe that technology plays an important part in their lives, with commuters using their smartphone to search and buy online.