In a content co-creation first, beframeus, JCDecaux’s editorial division has teamed up with Amateur Photographer magazine to create a stunning showcase of photography celebrating life in cities, to run throughout May 2015 across digital screens nationwide.
80 winning images have been selected from over 500 entries to a competition run in Amateur Photographer magazine in March, inviting keen photographers to capture city life in the following categories: ‘The People’, ‘The Views’, ‘The Animals’ or ‘The Details.’
The winning creatives will run across digital screens in roadside, retail and rail environments UK-wide.
Russell Gower, Creative Content Director at JCDecaux said, “This is a powerful showcase of photographic talent and a co-creation first for beframeus. Our channel reaches millions of urbanites every day and so it was a fantastic opportunity to work with Amateur Photographer to create content that will inspire and entertain audiences UK-wide. The standard of entries was exceptionally high, and we look forward to seeing the work across our screens this May.”
Nigel Atherton, Editor, Amateur Photographer said, “Our readers are passionate about photography and this amazing showcase has given them a unique chance to see their work and their name made famous on big screens nationwide. Their pictures capture the vibrancy of life in the city and the power of the camera to tell stories that are relevant to us all. These pictures have it all – by turns heartwarming, stylish, edgy and dramatic.”
The gallery will be shown across landscape and portrait screens, reaching 40% of the UK population and will include major rail hubs nationwide including: Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo, in London as well as Glasgow, Liverpool Lime Street, Manchester Piccadilly, Newcastle, Nottingham, York to name but a few.
It will also be showcased across retail screens including major shopping destinations such as Bluewater, intu Lakeside, Bullring (Birmingham), St David’s (Cardiff), Liverpool One and Eldon Square (Newcastle).