As part of its commitment to cities through continued investment into its digital estate nationwide, JCDecaux UK has installed six Communication Hubs in the heart of Liverpool and five in the centre of Nottingham. The new additions have brought JCDecaux UK’s total digital street furniture reach to 20 cities with over 1,300 screens nationwide.
The Nottingham Communication Hubs and three of Liverpool’s not only feature a HD digital 6-sheet advertising display and accessible pay phone but also additional free public services, including Wi-Fi, USB charging stations, a 32" interactive touch screen with wayfinding and council information and an automated external defibrillator that can be used by the public to save lives. Since JCDecaux UK launched this innovative range of street furniture in 2019, these life-saving devices have been deployed over 300 times.
Liverpool is thriving with consumers doing more high-street spending than anywhere else in the country1. Forming part of JCDecaux UK’s wider digital channel in the North-West city, these six new centrally located street furniture installs complement the Liverpool ONE retail proposition, maximising this exciting opportunity for brands. In addition, the large format digital channel within the city provides a powerful platform for brand building - The Liverpool Towers and seven National Drive screens are strategically positioned on key arterial routes. JCDecaux UK also provides a compelling way to attract the attention of affluent rail commuters through its digital presence spanning across the busiest Liverpool city-centre stations including - Liverpool Lime Street, Moorfields, Liverpool Central and James Street.
Adding to the brand new digital street furniture proposition in Nottingham, brands can also benefit from the Victoria Centre retail portfolio including a network of digital 6-sheets and centrally located M-Vision as well as a premium digital 6-sheet opportunity at Nottingham station.
Sources: Business Leader1