White Ribbon is the UK’s leading charity engaging with men and boys to prevent violence against women and girls by addressing the root causes. This year White Ribbon Day, 25th November, takes place during the FIFA men’s World Cup. There has never been a better time to encourage men to join the team to end violence against women and girls - that's #TheGoal. The Community Channel are proud to support #TheGoal campaign across rail and large format Out-Of-Home sites UK-wide taking this important message to the public screen. This campaign will be live from Monday 21st November for two weeks.
#TheGoal highlights eleven traits that men and boys can nurture, each representing a player in a football team. It calls on the need to shift expectations that violent and abusive behaviour and attitudes are normal and cannot be changed. Find out more here.
White Ribbon wants to reach as many men as possible to get our message out that everyone can make a difference to end violence against women. That is why the support of JCDecaux UK, and the power of Out-of-Home is so welcome. We know that thousands of people will be introduced to the symbol of the White Ribbon and what it means, maybe for the first time. It is by raising awareness that we know real change can occur.Anthea Sully Chief Executive of White Ribbon UK
In a World-Cup year, this campaign is particular timely and JCDecaux UK’s The Community Channel is proud to support White Ribbon UK. We are delighted to be working with White Ribbon UK to raise awareness and engage more people around this important message. The Community Channel aims to create real value through the power of the public screen and amplify Out-of-Home’s role as a force for good in the community.Chris Dooley, Head of Social Impact at JCDecaux UK
JCDecaux UK The Community Channel enables not-for-profit community and charitable projects to access digital Out-of-Home locations in line with JCDecaux’s purpose and values. The Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community. Find out more here.
The Shoreditch Showcase
The M4 Torch
London Euston Digital Special