JCDecaux UK is launching The Knightsbridge Tower, a new premium digital location and part of the iconic The Towers portfolio in West London.  

The Knightsbridge Tower provides a new high-impact channel for brands to reach an affluent audience in the capital.

Strengthening JCDecaux UK’s strong digital presence in central London, The Knightsbridge Tower consists of one 6m x 4m premium portrait screen with excellent head on visibility to traffic travelling on the A4 into Knightsbridge, Belgravia and en route to the world-renowned Harrods. This unmissable location on London’s Cromwell Road, is estimated to generate 1.6 million impressions1 over two weeks.

With the average property price in the Royal Borough of Kensington & Chelsea at £2.2m², this is a prime location for targeting consumers with significant disposable income with residents earning 3 times the national average3.  The borough includes world-famous retail destinations and museums, with shopping being a key attraction.

The Knightsbridge Tower marks the 16th location in the powerful The Towers portfolio in West London, which comprises 21 large premium digital screens. The Knightsbridge Tower is less than a 2-minute drive from the award-winning, sculptural digital canvas by Zaha Hadid Design, The Kensington.

Sky Sports will be the launch partner on The Knightsbridge Tower, using the space to promote the new Formula 1 season, in an OOH campaign with Rapport.

Source: 1Projected from Route 34, 2Rightmove; 3Evening Standard

Published in Cities, Digital