JCDecaux Nurture, the programme designed to help start-ups scale up by giving them a voice in the real world, building brand awareness and brand trust through Out-of-Home advertising, has announced a collaboration with Outfund, the UK’s largest eCommerce investor.
Outfund is a new way for start-ups to fund their growth, providing funding from £10k to £2m, to allow clients to invest in marketing and inventory without giving away equity. Companies can apply in minutes and receive funding in days.
Outfund works specifically with online businesses with high growth potential across all sectors.
At Outfund we are always looking to make it as easy as possible for our clients to access new, valuable services from our trusted partners that will help them grow more rapidly. JCDecaux’s Nurture team shares the Outfund ethos of working in partnership with start-ups to make great opportunities easily available to them, helping them to scale and grow, without taking equity. We are therefore really pleased to be working in partnership to bring Nurture’s services to our clients.Rob Wilson Portfolio Manager, Outfund
We have plenty of proof that shows how the real-world presence provided by Out-of-Home media plays a crucial role in building brand awareness, equity and trust for online-first businesses, which in turn helps them to scale and grow more rapidly, and with confidence. It helps reach a wider audience of potential customers and ensures that they are a known and trusted brand when seen again online. We are really happy to be working with Outfund to bring these benefits to their client base, supporting a greater number of start-ups with their growth plans as a result.Joe Hills Head of Nurture, JCDecaux UK
Through the Nurture programme, start-ups access mentoring, insight, marketing support and investment matching, creating accountable, efficient, proven effective Out-of-Home campaigns.
The Nurture programme was first launched in the UK in 2016, and is also available in France, Germany, the Netherlands, Italy and Australia.