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Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get moving again through a fully-integrated advertising campaign which specifically targets key areas across London.
Dynamic planning of Out-of-Home with JCDecaux e UK and targeted podcast advertising (partnering with James Acaster and Ed Gamble’s Off Menu and Katherine Ryan amongst others) planned around key lockdown roadmap milestones has allowed Bolt to deliver a supportive and optimistic message to an audience who are feeling increasingly positive and ready to explore their home city again.
Bolt is a leading European mobility platform that’s focused on making urban travel more affordable, convenient and responsible.