As lockdown eases, London is opening back up. To celebrate, Bolt is encouraging users around the capital to leave their online world at home and reunite with others in real life.
Bolt celebrates lockdown easing  with a campaign across Out-of-Home in London

Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get moving again through a fully-integrated advertising campaign which specifically targets key areas across London. 

Dynamic planning of Out-of-Home with JCDecaux e UK and targeted podcast advertising (partnering with James Acaster and Ed Gamble’s Off Menu and Katherine Ryan amongst others) planned around key lockdown roadmap milestones has allowed Bolt to deliver a supportive and optimistic message to an audience who are feeling increasingly positive and ready to explore their home city again.

Bolt is a leading European mobility platform that’s focused on making urban travel more affordable, convenient and responsible.

Published in Corporate