Cephas Williams’ powerful 9:29 campaign reimagines the approach to demonstrating through the power of the public screen of Digital Out-of-Home and Online digital media.
In light of the Derek Chauvin trial that took place in Minnesota, the world has learnt that Derek Chauvin knelt on George Floyd’s neck for 9 minutes and 29 seconds. The campaign sends a powerful message to the nation and encourages last year’s demonstrators to re-post their images using the hashtags #TheDigitalDemonstration and #929, on Instagram or Twitter social platform. This campaign follows Cephas Williams' campaign ‘Letter to Zion’ in 2020.
Today, JCDecaux is also sharing an important new case study for The Black Monologues, the online platform that is “dedicated to sharing personal stories across the black community to highlight diversity, while reclaiming and deconstructing the very idea of blackness.” This case study shows the importance of Out-of-Home in raising awareness of this important initiative.
Out-of-Home media built a perception of The Black Monologues as bigger and more authoritative than a typical podcast. It encouraged people to explore online to find out more: over the campaign period, we doubled our number of Instagram followers.Funmi Adebayo Founder and CEO of The Black Monologues
JCDecaux UK continues to support a number of key campaigns and initiatives, aimed at supporting diversity and inclusion, working in collaboration with our Diversity & Inclusion Collective.
Key projects include supporting BRIM, which seeks to increase black representation in Marketing.
JCDecaux UK is supporting The Black Plaque project, which commemorates the contribution of black people in history.
JCDecaux UK is a member of Balance in OOH, which encourages a culture of diversity across the Out-of-Home industry, by nurturing talent from a diverse range of backgrounds. Kate Tovey, Director of Customer Engagement at JCDecaux UK is the Balance Chair for 2021.
It has also been inspiring that so many of our people at JCDecaux UK have chosen to use their free time to become members of organisations that mentor or support diversity. These include Bloom (a organisation for women, that champions the career development and mentoring of all women) and MEFA (Media For All - that encourages more black, asian and other ethnic talent into media).