At a time of heightened competition for consumer attention, it’s critical for new businesses to find media channels that reach potential customers effectively and cost-efficiently. Out-of-Home media is proven to achieve this.
Nurture and Amazon Launchpad will deliver joined-up solutions to help start-up and growth brands selling on the Amazon Launchpad online storefront use Out-of-Home media effectively to scale brand awareness and build their customer base. The Nurture programme now forms part of the strategic support available to Amazon Launchpad selling partners, while Nurture partners will benefit from the opportunity to discuss Amazon Launchpad as a sales channel for their brands.
The Nurture programme is also now available to businesses who join the Amazon Small Business Accelerator, a free, online educational programme for anyone who wants to start a new online business or grow an existing one. The Amazon Small Business Accelerator is run by Amazon and Enterprise Nation, the UK’s leading small business support network.
Amazon is passionate about helping start-up businesses, a passion which JCDecaux UK shares and brings to life through our Nurture programme. By collaborating with Amazon Launchpad and the Amazon Small Business Accelerator, we are pleased to bring the benefits of the two-screen future – with Out-of-Home and online working together to turbo-charge media investment effectiveness – into the present, for entrepreneurial brands launching and growing now. Out-of-Home media encourages consumers to explore and engage with online-first brands, ensuring that these brands reach more consumers through a presence on JCDecaux channels that rapidly builds brand trust and brand heritage in the real world. This leads to stand-out and cut-through in the online world, which ultimately drives sales. This way, we look forward to supporting new and exciting businesses as they take their next steps to growth.Mark BucknellChief Commercial Officer, JCDecaux UK
The central ethos of Amazon Launchpad is to support innovative, entrepreneurial brands to grow and thrive. We do this through a variety of premium tools that ensure these brands connect effectively with consumers. JCDecaux UK’s Nurture programme is rooted in the same principles. This collaboration will provide proven effective opportunities for Amazon Launchpad brands to make connections with greater numbers of consumers, building brand awareness which translates into a greater volume of sales.Matthew RangerHead of Business, Amazon Launchpad EU
We’re committed to providing start-ups and small businesses with easy access to trusted business support via Amazon Small Business Accelerator and the Enterprise Nation community, making it as easy as possible to both start and grow a business. We know our community members need all the help they can get at the moment to raise awareness of their products and services, and to drive sales. This new collaboration with JCDecaux Nurture is a straightforward route to invaluable support and advice to help them make the most of their media investment and achieve their objectives.Emma Jones CBEFounder, Enterprise Nation
Nurture works in partnership with start-ups to provide unparalleled reach of target audiences through JCDecaux’s Out-of-Home and Digital Out-of-Home media channels. The programme includes access to data, insight, creative support and campaign evaluation, plus media investment matching, and is proven to provide the most effective Out-of-Home media campaigns and generate ROI.
Amazon Launchpad helps entrepreneurs launch and boost the sales of innovative brands on Amazon’s stores by giving members access to exclusive benefits. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability and help grow sales. Amazon Launchpad welcomes innovative startups and small/medium brands with a unique selling point.
The Amazon Small Business Accelerator, delivered by Amazon and Enterprise Nation, makes it as straightforward as possible to start and grow a business. Enterprise Nation is a vibrant community of small businesses and business advisers that exists to shortcut start-ups’ route to trusted business support, offering the resources, expertise and connections to help get it right. Learn more.