Chloe Redmond, Director of The Body People -  a community fitness company in Walthamstow, East London, recently starred on Out-of-Home, thanks to an award-winning campaign by the London Borough of Waltham Forest to champion local businesses.
Chloe Redmond of The Body People beside her poster

Chloe Redmond, Director of The Body People is delighted at the reaction of her customers, who described the campaign as a “big, bold, reminder” and “like a ray of sunshine”.

We are delighted and proud to have featured in The London Borough of Waltham Forest’s award-winning campaign ‘Choose Local. Support Everyone’ which included posters displayed in JCDecaux bus shelters! The campaign has been a massive morale boost and energiser to us as a team. It’s uplifting to be a part of the community solidarity the campaign promotes. Our clients say seeing the posters has been a big bold reminder that we’re still here for them, providing their all-important workout sessions and daily check ins. One client described the posters as “like a ray of sunshine”. From a purely personal perspective there’s nothing like walking past a lifesize poster of your own grinning face and seeing the pride in your clients’ faces as they take selfies in front of it!  Chloe Redmond Director of The Body People

 With an all-female team of specialist instructors, The Body People pride themselves on running the largest timetable of local popular fitness classes outside a gym or leisure centre in the area.

Early on in the pandemic, we lost our studio. This was a massive blow to our business, but we have kept going with a mixture of online, pre-recorded and ‘in real life’ classes, run from our homes and, when we can, in different community venues. It’s been a huge challenge, but as we like to say “we are ploughing on through the pandemic." Throughout, our clients tell us that our classes have dramatically helped with their mental health, sense of normality and camaraderie. Our classes are about much more than exercise Chloe Redmond Director of The Body People

 The Body People run a full timetable of live online workouts and pre-recorded-on demand videos in addition to a range of other services.
The London Borough of Waltham Forest campaign won Silver in the LG Comms awards , recognising excellence in public service communications.

Published in Cities