The nine-week campaign will see the brand sharing a selection of true-life customer stories of romantic proposals, featuring bespoke Taylor & Hart rings.
The range of unique real life stories shared in public is designed to create an emotional connection with the audience, building brand awareness, encouraging consumers to visit the website and brand showroom, and providing a valuable real world presence at scale for the primarily online brand.
All our customers’ love stories are different, and so are the rings that we design for them, to celebrate this. As a brand we wanted to communicate this message at scale to our target audience, using storytelling to introduce them to the Taylor & Hart world. Out-of-Home was the ideal medium to enable us to do this, and thanks to JCDecaux’s Nurture start-up brand programme we could gain unprecedented access to its benefits. These benefits included creative consultation and development by Foundry, JCDecaux’s in-house creative resource. Working with Foundry we brought the essence of our brand to life on out-of-home channels in a truly authentic way, with a campaign that embodied exactly what the Taylor & Hart service is all about – the unique love stories we’re privileged to be part of.Nikolay PiriankovCEO and Co-Founder, Taylor & Hart
Everyone loves a happy ending, and the public screen is the perfect communication vehicle to share Taylor & Hart’s real life love stories as widely as possible, reaching a new audience at scale and raising a smile. Through the Nurture programme, JCDecaux is delighted to share the benefits of out-of-home media with start-up businesses, providing online brands with a presence in the real world. Through Foundry, we can also ensure that the creative message communicated is the one that best fits both brand and media choice, maximising the opportunities offered by the flexibility and ubiquity of digital out-of-home.Mark BucknellChief Commercial Officer, JCDecaux UK