JCDecaux, the UK’s leading Outdoor advertising company, announced the arrival of the first ever 80” state-of-the-art digital 6-sheet screens this December.
St. Pancras International is the first station to benefit from the new 80” digital screens – marking the next step in JCDecaux’s digital rail expansion. The eight new screens will provide advertisers with premium digital Out-of-Home opportunities, enabling brands to reach affluent and time-pressed commuters in key locations throughout the station’s spectacular high-end retail space and concourse.
Spencer Berwin, Managing Director – Sales at JCDecaux, said: “2014 has been a big year for JCDecaux’s digital investment and we are delighted to unveil these new state-of-the-art 80” screens, which will set the benchmark for future investment in our ‘Channel 6’ portfolio. I’m pleased we are launching these screens at St. Pancras - a one of a kind rail station that has a unique high-end retail offer that attracts a particularly elite audience in the heart of the capital.”
Wendy Spinks, Commercial Director at HS1 Ltd, owners of St. Pancras International, said: “We are delighted that JCDecaux has chosen to launch at St. Pancras, which receives close to 50 million visitors each year. Our successful partnership with JCDecaux marks the latest stage of our drive to bring the best technology to this famous Victorian station.”
The screens will complement the two large-format Transvision screens positioned either side of the departures board.