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Puig showcased the latest edition of their best-selling perfume, Prada Candy, this summer in an experiential and DOOH campaign with JCDecaux Airport.
Planned and booked by Havas and PSI, the campaign took over the departure lounge of Heathrow’s Terminal 5, reaching passengers for the launch of Candy Florale. The experiential zone was situated in close proximity to both World Duty Free and the Prada store, capitalising on the point-of-sale opportunities to purchase the fragrance at the airport.
As JCDecaux Airport’s Global Shopper 2013 research reveals, shopping while abroad is an integral part of the travel experience, with 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport.