Bolt celebrates lockdown easing with a campaign across Out-of-Home in London
Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get moving again through a fully-integrated advertising campaign which specifically targets key areas across London.
Dynamic planning of Out-of-Home with JCDecaux e UK and targeted podcast advertising (partnering with James Acaster and Ed Gamble’s Off Menu and Katherine Ryan amongst others) planned around key lockdown roadmap milestones has allowed Bolt to deliver a supportive and optimistic message to an audience who are feeling increasingly positive and ready to explore their home city again.
Bolt is a leading European mobility platform that’s focused on making urban travel more affordable, convenient and responsible.
One of three Landmark sites on London's Cromwell RoadOne of three Landmark sites on London's Cromwell Road
One of three Landmark sites on London's Cromwell Road
Transvision at London St. Pancras station
The Old Street Showcase
The Shoreditch Showcase on Great Eastern Street in London
Digital 6-sheet in London Westfield
Digital 6-sheet in West London's Kensington
Digital 6-sheet in South Kensington in London
Digital 6-sheet in London
Digital 6-sheet in London's Kensington- One of three Landmark sites on London's Cromwell Road
- One of three Landmark sites on London's Cromwell Road
- One of three Landmark sites on London's Cromwell Road
- Transvision at London St. Pancras station
- The Old Street Showcase
- The Shoreditch Showcase on Great Eastern Street in London
- Digital 6-sheet in London Westfield
- Digital 6-sheet in West London's Kensington
- Digital 6-sheet in South Kensington in London
- Digital 6-sheet in London
- Digital 6-sheet in London's Kensington