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Out-of-Home is moving from looking down to looking up as the nation gets back to doing what we have all missed and restrictions relax from 17 May.

 

Ebay on The Trafford Tower

As a public medium that is part of the community, it’s no surprise that brands are using the medium of Out-of-Home to capture the national mood with powerful campaigns going live from 17 May, reaching audiences out and about in cities UK-wide.

Outdoor is known as the big reach medium and JCDecaux’s joint study with Clear Channel forecasts that on 17 May, Roadside reach will be at 100% and digital impressions at 85% of pre-pandemic levels for Roadside Out-of-Home.

17 May is a milestone moment for the nation and for Out-of-Home, as lockdown restrictions ease further and our city centres return to being vibrant hubs for people to socialise, shop and work.  Our joint work with Clear Channel shows that Roadside Out-of-Home has now recovered to 100% of pre-Covid reach and 85% of impressions, a level equalled by our Supermarkets and Mall environments. I’m delighted to see that the public screen of Out-of-Home is amplifying this new optimism, with campaigns going live today with brilliant creative work from Aperol, Ebay,Google  and Specsavers among others. Dallas Wiles Co-CEO, JCDecaux UK

 

To find out more, please check out our intelligence hubhere.

 

Published in Corporate , about #DOOH