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As a public medium that is part of the community, it’s no surprise that brands are using the medium of Out-of-Home to capture the national mood with powerful campaigns going live from 17 May, reaching audiences out and about in cities UK-wide.
Outdoor is known as the big reach medium and JCDecaux’s joint study with Clear Channel forecasts that on 17 May, Roadside reach will be at 100% and digital impressions at 85% of pre-pandemic levels for Roadside Out-of-Home.
17 May is a milestone moment for the nation and for Out-of-Home, as lockdown restrictions ease further and our city centres return to being vibrant hubs for people to socialise, shop and work. Our joint work with Clear Channel shows that Roadside Out-of-Home has now recovered to 100% of pre-Covid reach and 85% of impressions, a level equalled by our Supermarkets and Mall environments. I’m delighted to see that the public screen of Out-of-Home is amplifying this new optimism, with campaigns going live today with brilliant creative work from Aperol, Ebay,Google and Specsavers among others.Dallas Wiles Co-CEO, JCDecaux UK
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