GENgage is the latest programme from JCDecaux UK’s Business Growth division which also offers Reach (working with Black, Asian and Multi-Ethnic brands) and Nurture (supporting start-ups), helping brands scale and grow. GENgage will focus on:
- Gen Z brands already targeting Gen Z but need new channels to grow further
- Evolving brands looking to increase the proportion of Gen Z customers
- Reset brands, targeting a younger audience to balance an older customer base
The GENgage programme offers access to JCDecaux UK’s data, helping brands and media partners refine their Gen Z targeting including insights and intelligence, creative and media collaborations and location targeting.
There are 10 million Gen Zs in the UK which represent 15% of the UK population. Out-of-Home can help clients and brands reach and influence this digital native audience on the trusted public screen of Out-of-Home in the social spaces where this group enjoy real-world engagement and immersive, engaging brand experiences. From the top 30 cities to the highest indexing shopping malls, Out-of-Home can cut through to Gen Zs, priming the private screen and making omnichannel campaigns work harder and creating a seamless experience for Gen Z’s online and real-world life."Mark Bucknell Chief Commercial Officer
Insight shows that 84%* of Gen Zs pay attention to OOH and 58% trust brand messages appearing on Out-of-Home. With 72% of Gen Zs preferring real-life to online experiences and 52% visiting shopping malls as a social activity and 54% feeling excited when they are in a mall, brands can engage this audience via public screens in urban social spaces.
