Education resource creator Twinkl is working with charity Mind, school supplier YPO and JCDecaux UK to bring their #waveofthanks campaign to life on location-specific Digital Out-of-Home (DOOH) across the UK.
Twinkl are planning to use the power of the public screen of Digital Out-of-Home to thank all those within the education community who have gone the extra mile during the pandemic.
They want people across the nation to send in messages of thanks – in any format, from a drawing, written message or poem to a video - which will then be displayed on JCDecaux DOOH channels in areas local to the schools named. You can view the brilliant submissions online here.
The campaign, which runs in Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Liverpool, Manchester, Newcastle and Sheffield on Digital Large Format and across Supermarket channels throughout the UK, begins on Thursday 10th June with a call to submit messages either via social media using the hashtag #WaveOfThanks; on Twinkl’s website; or using a dedicated e-mail address email@example.com
The second week of the campaign will see submitted messages proudly displayed on the screens.
We are really excited to be working with JCDecaux on this campaign. We want to show schools and educators just how wonderful they are and how much their pupils and communities appreciate all they have done during the pandemic. Our work with JCDecaux is integral to getting these messages out there and we know our members are excited at the prospect of seeing their drawings, poems and messages of thanks on billboards across the UK.Leon Smith Chief Customer Officer, Twinkl
All of us who’ve been wrestling with home schooling over the last twelve months and more realise quite how exceptional our teaching community is, and the debt of gratitude we owe them. Twinkl’s #waveofthanks campaign is an inspired way to broadcast personal messages of thanks with universal appeal to millions through Digital Out-of-Home channels located at the heart of communities across the country. The power of the public screen enables this campaign to play two distinct roles: firstly, encouraging people to go online to submit their messages of thanks; and then tailoring the campaign geographically to broadcast these messages within the local communities they relate to.Mark Bucknell Chief Commercial Officer, JCDecaux UK