Justdiggit and JCDecaux

“JCDecaux is one of the key partners of Justdiggit. In support of the UN Decade on Ecosystem Restoration, which began on Friday, June 4th, together we will reach out to millions across Africa and Europe to show that nature-based solutions are 37% of the solution to climate change. Inspiring farmers and urban communities with a simple solution, the restoration of our beautiful planet. As Sir David Attenborough so wisely said: “The climate crisis is now a communications challenge.” We know the problems and the solutions, we just need to make the coming ten years the decade of doing instead of talking. Therefore we could not be more proud of our partnership, JCDecaux is a true leader in sustainability in so many ways, and we look forward to regreening the hearts minds of people and degraded soils of Africa together. Wessel van Eeden Global Marketing & Communications Director of Justdiggit

World Environment Day and the beginning of UN Decade are an opportunity for JCDecaux to reaffirm its strong commitments towards our planet. JCDecaux has always set its strategic priorities in all the countries where it operates, to constantly reduce its environmental impacts. In particular, the Group has covered its electricity consumption through renewable energies and cut its greenhouse gas emissions. These commitments have been recognised for several years, as illustrated by our main benchmarks*. JCDecaux commits to Justdiggit, a non-profit reforestation organisation in Africa, by providing advertising spaces on its digital screens and posting displays in 7 European and 13 African countries. This year’s World Environment Day also marks the launch of the UN Decade, a global rallying cry for countries to unite in an effort to protect and restore ecosystems. JCDecaux is contributing to the initiative by showcasing the UN Decade launch video on its screens. The UN Decade runs from 2021 through 2030, which is also the deadline for the Sustainable Development Goals and the timeline scientists have identified as the last chance to prevent catastrophic climate change. As a partner of Justdiggit, which has already accomplished remarkable work by restoring 60,000 hectares of dry and degraded land and by regenerating over 6 million trees in two and a half years, JCDecaux is proud to play its part in making as many people as possible aware of ecosystem protection and restoration. Not only will this endeavour improve people’s living conditions, but it will also combat the effects of climate change, thereby halting the loss of biodiversity and concretely demonstrating the positive impact of our outdoor advertising media. In the words of Justdiggit, this is the decade of doing. Let’s dig deep together to restore the planet! Jean-François Decaux and Jean-Charles Decaux , Co-Chief Executive Officers of JCDecaux