In collaboration with Moschino, Diageo’s super premium vodka brand CÎROC gave consumers the opportunity to personalise their own luxury CÎROC x Moschino bottle last month. Visitors at the number 1 mall in the UK: Westfield London, then had their creation featured live on the mall's large digital screens. This activity began on 21 December, as part of a wider DOOH campaign running across JCDecaux’s LDN and rail channels until late December. The campaign was planned and booked by Carat and Posterscope.
CÎROC launched its partnership with luxury Italian fashion house Moschino in September last year with a playful limited-edition bottle design. To celebrate this partnership, CÎROC launched an exciting campaign inviting consumers to customise their own bottle with different CÎROC x Moschino badges and text. As part of the brand experience, each creation was then input into the brand campaign advertisement and sent live to Westfield’s Landscape and Spectacular screens.
After finishing their designs, consumers were given the option to buy their customised bottles online on the INKD website, enabling the CÎROC brand to stay at the top of their minds over the holiday period. Offering full personalisation of luxury spirits, in partnership with Diageo Reserve, INKD is an online customisation platform, which allows consumers to add value to their favourite brands by personalising it with a name, message, patterns and patches.
