CÎROC launched its partnership with luxury Italian fashion house Moschino in September last year with a playful limited-edition bottle design. To celebrate this partnership, CÎROC launched an exciting campaign inviting consumers to customise their own bottle with different CÎROC x Moschino badges and text. As part of the brand experience, each creation was then input into the brand campaign advertisement and sent live to Westfield’s Landscape and Spectacular screens.
After finishing their designs, consumers were given the option to buy their customised bottles online on the INKD website, enabling the CÎROC brand to stay at the top of their minds over the holiday period. Offering full personalisation of luxury spirits, in partnership with Diageo Reserve, INKD is an online customisation platform, which allows consumers to add value to their favourite brands by personalising it with a name, message, patterns and patches.