Five new double-sided wayfinding 6-sheets installed on the main concourse will strengthen JCDecaux’s national digital portfolio, complementing Transvision as well as the existing six digital 6-sheets located on the entrance concourse.

The station is a Grade I listed building, a highly sensitive location for the development and integration of advertising. By working closely with the station project team and town planners to devise integrated advertising solutions, Newcastle Central’s offering is now 100% digital – a first for a listed building.

The station delivers a footfall of 333,000 commuters every two weeks[1], providing a powerful digital channel for brands to access the affluent, highly-connected rail audience travelling into the city from London and the North East.

[1] Source: Route