Enterprise Nation, Adobe and JCDecaux Nurture have teamed up through a competition to provide small businesses with a big voice in the real world thanks to the power of Digital Out-of-Home advertising.
From 22nd August, the ten lucky competition-winning businesses will be upfront and unmissable for two weeks on 100 JCDecaux Roadside Digital 6-sheets, located across the UK, raising awareness and encouraging interaction with their brand-new products and services.
The excellent winning posters were all designed using Adobe Express, Adobe’s newly-launched free web and mobile app allowing anyone to make standout graphics in just a few clicks - no matter what their level of design experience.
Businesses featured are Boy Wonder’s clothing patches; Insane Grain’s snacks; Tiwani Heritage recyclable hair extensions; Turtle Pack’s swimming aids; Doji.co.uk’s tech marketplace; Wallaroo Snacks’ natural fruit snacks; Rockit’s pram and stroller rocking device; Martha Brook stationery; Phomo’s Vietnamese meal kits and Republic Of Happy’s homeware.
This competition has shown beyond doubt how digital technology can help even the least artistic business owners develop a strong brand identity and professional adverts that look visually stunning, helping them to really stand out from their competitors. The adverts are conveying important messages such as sustainability, safety and deep-rooted passion. They are wonderful examples of entrepreneurial ingenuity.Emma Jones CBE Founder, Enterprise Nation
It’s been a joy to see the high levels of creativity from everyone who has entered and how they’ve used Adobe Express to bring their visions to life. This initiative was started to help small businesses across the country reach millions of people and empower them to market and grow their companies through the power of creativity, and we look forward to hearing about their coming success.Simon Morris Vice President of Marketing, EMEA and APAC, Adobe
As part of our long-standing start-up support partnership with Enterprise Nation, we were only too happy to join forces for this competition, which brings the Nurture mission to life by providing ten new businesses with the opportunity to go big through Out-of-Home media’s voice in the real world. We were really excited to see the winning designs, which are all stand-out examples of eye-catching creative work from an interesting and diverse range of new brands. They’re exactly the sort of products and services Nurture excels at bringing to a wider audience, driving valuable awareness, consideration and conversion.Joe Hills Head of Nurture, JCDecaux UK
Nurture is JCDecaux’s global programme to help start-ups scale up by providing them with a voice in the real world through the power of Out-of-Home advertising, growing brand awareness and trust. Nurture works in partnership with start-ups to provide unparalleled reach of target audiences through JCDecaux’s Out-of-Home and Digital Out-of-Home channels. The programme includes access to JCDecaux data, insight, creative support and campaign evaluation, plus media investment matching, and is proven to provide the most effective Out-of-Home media campaigns and generate ROI.
Enterprise Nation is a vibrant community of small businesses and business advisers that exist to shortcut start-ups’ route to trusted business support, making it as straightforward as possible to start and grow a business. Enterprise Nation offers the resources, expertise and connections to help get it right.
