Nurture, the programme established by JCDecaux in the UK in 2016, has launched in Lithuania, opening the door to Out-of-Home media’s benefits for Lithuanian start-ups.
The Nurture programme is already established in ten countries across three continents (the UK, France, Germany, the Netherlands, Italy, Australia, New Zealand, the US, Switzerland and Denmark). It is designed to help start-ups scale up by giving them a voice in the real world through Out-of-Home (OOH) advertising, building brand awareness and brand trust, and growing customer numbers.
According to the Unicorns Lithuania Association, the Lithuanian start-up ecosystem is thriving, with 766 active start-ups based there, and the number of start-ups climbing by 4% in the first quarter of this year alone. The thriving Lithuanian start-up economy delivered €60.6 million to the country’s budget in the first quarter of 2022, 43% above the same period last year.
Through Nurture, start-ups access mentoring, insight, creative and marketing support and investment matching, building accountable, efficient, proven effective Out-of-Home campaigns.
The Nurture programme represents JCDecaux Lithuania’s commitment to new businesses and their growth. Start-ups typically have a lot of good ideas and objectives, but they frequently face challenges with marketing to potential customers. It is critical for all businesses, whether physical or virtual, to be visible in the real world. JCDecaux Nurture will assist young companies in increasing their visibility in Lithuania and beyond.Zaneta Fomova Chief Executive Officer, JCDecaux Lithuania
Lithuania is the eleventh country to join the JCDecaux Nurture community, and we are excited about the benefits it will bring to our start-up ecosystem. This programme builds the potential to create brands not only in the local market, but also on a global scale. Starting immediately, start-ups will have an excellent chance to thrive from Out-of-Home advertising’s proven ability to increase brand awareness and drive successful growth.Ernestas Kapacinskas Sales Director, JCDecaux Lithuania
