JCDecaux Nurture, the programme designed to help start-ups scale by giving them a voice in the real world, building brand awareness and brand trust through Out-of-Home advertising, has announced a collaboration with WeWork, one of the leading global flexible space providers, through its Growth Campus initiative.
WeWork’s Growth Campus is a £15m+ initiative aiming to support the UK’s entrepreneurial ecosystem with subsidised workspace, coaching programmes and additional resources. With hubs in London and across the UK, Growth Campus brings the entrepreneurial community together, encompassing innovative startups, scaleups, accelerators, incubators and investors.
Nurture has joined this community, meaning that straightforward access to the programme’s benefits, including mentoring, data and insight, creative guidance, marketing support and investment matching, is now available to WeWork Growth Campus members.
In return, start-ups and scale-ups already working with Nurture can take advantage of discounted WeWork Growth Campus membership.
We launched Growth Campus to boost the UK’s entrepreneurial sector through the challenges of the pandemic and now it’s vital to keep building momentum to help those companies grow. We know that JCDecaux’s Nurture programme shares our commitment, and we’re really pleased they have joined us, giving Growth Campus members unparalleled access to Nurture’s advertising expertise, helping them to build brand awareness, and scale.Mathieu Proust General Manager UK, Ireland & Emerging Markets, WeWork
Just like WeWork’s Growth Campus, at Nurture we are dedicated to supporting start-ups to succeed in the post-Covid environment. We have plenty of proof that shows how the real-world presence provided by Out-of-Home media plays a crucial role in building brand awareness, equity and trust for growing businesses, helping them reach a wider audience of potential customers. We are so pleased not only to be bringing the benefits of Out-of-Home media to the WeWork Growth Campus community, but also to be able to provide our Nurture partners with excellent value access to join this community.Joe Hills Head of Nurture, JCDecaux UK
The collaboration begins as WeWork launches its first major UK Out-of-Home campaign, featuring on JCDecaux channels across London. The campaign highlights the benefits of flexible workspaces and WeWork’s unmatched London footprint as businesses plan their return to the office and prioritise flexibility.
Through JCDecaux's Nurture programme, start-ups access mentoring, insight, marketing support and investment matching, creating accountable, efficient, proven effective Out-of-Home campaigns.
The programme was first launched in the UK in 2016, and is also available in France, Germany, the Netherlands, Italy, Australia and the US.