JCDecaux Nurture has teamed up with cashback app GreenJinn to give growing businesses working with the Nurture programme a route to direct consumer action through Out-of-Home campaigns.
Working with GreenJinn, Nurture brands can inspire instore purchase by incorporating QR codes into their Out-of-Home creative.
When scanned, GreenJinn QR codes deliver a coupon to participating consumers who can then head straight into store to buy the product and receive cashback on their purchase.
The collaboration has already benefitted Nurture advertisers. Pollen + Grace used the combination of location-specific Out-of-Home and a GreenJinn QR code to encourage everyone to grab themselves a healthy lunch courtesy of the brand.
For smaller brands like Pollen + Grace, sweating our marketing budget and deploying media that drives both awareness and sales is key to our success. With two big NPD launches this year, our portfolio was looking tastier than ever. We know once people try our products they love them, so we needed a way to allow customers to sample whilst gaining important insights. We decided to treat consumers to a summer lunch on us, by featuring a QR code on our billboards situated close to stores. Our bold outdoor ads not only generated brand awareness in key London neighbourhoods, but also made it easy for consumers to pop into a nearby store to try Pollen + Grace for themselves, for free. Alongside a comprehensive brand and trade activation plan, this activity contributed to an epic summer of sales growth for Pollen + Grace.Emma Preston Senior Brand Manager, Pollen + Grace
Through the GreenJinn platform we’re committed to connecting mindful, curious people with brave brands, and helping those brands drive trial and retention. We’ve worked with over 250 UK FMCG brands since our launch in 2017, and we know that finding effective ways to support conversion from media to in-store is challenging. This collaboration with JCDecaux Nurture is an effective, practical way to address this, helping us solve a real-world challenge for our brand partners. We’re really pleased to see it already making a clear contribution to scaling brand launch success.Vince Murray Brand Partnerships Lead, GreenJinn
An important element of our Nurture programme is providing access to our extensive network of products and services specifically focused on supporting start-ups on their way to becoming scale-ups. By working with GreenJinn we can now offer Nurture brands a clear way to convert Out-of-Home’s broad awareness-building and consideration-driving capabilities into specific, measurable action. In addition, the cashback reward element provides definite benefits to consumers, helping build loyalty and advocacy, efficiently completing the brand funnel by working together to move consumers from awareness through to the point of being brand fans.Joe Hills Head of Nurture, JCDecaux UK
Launched in the UK in 2016, JCDecaux’s Nurture programme is dedicated to helping start-ups scale up by giving them a voice in the real world through Out-of-Home (OOH) advertising, building brand awareness and brand trust, and growing customer numbers.
