In partnership with Shelter, HSBC is helping people without a fixed home address to open a bank account, giving them a safe place to keep and spend money received from work or benefits, as well as a way to spend or save towards their future.
A powerful OOH campaign that brings this message is running UK-wide across large and small-format Out-of-Home sites and includes a series of specially-wrapped bus shelters in Croydon, King’s Cross and Wimbledon, delivered through JCDecaux UK’s Creative Solutions team and planned and booked through PhD UK and Talon. According to Shelter, up to 320,000 people are facing homelessness across the UK. Having a bank account can make it easier to claim benefits, receive wages and pay rent.
It’s hard enough if you’re homeless, living day-to-day on the streets in the freezing cold or trapped with your children in a grotty hostel, but not having a bank account can make life even tougher. That’s why Shelter is pleased to be working with HSBC UK on this game–changing service. Having a bank account not only allows homeless people to receive wages and claim benefits but can instil a much-needed sense of independence.Polly Neate Chief Executive of Shelter UK
HSBC campaign in King's Cross
HSBC campaign in Croydon
HSBC campaign in Wimbledon
