SHEIN, the international online affordable fashion e-commerce brand is welcoming back shoppers with their first UK Out-of-Home (OOH) advertising campaign. The two-week campaign will run from June 15th across London with two creatives featuring the strapline “Nice to see you again.” 
The campaign was booked direct with JCDecaux UK. Foundry at JCDecaux led creative and art direction, working in partnership with SHEIN’s production studio.
SHEIN’s campaign welcomes back audience with a special offer – a 15% discount for shoppers that download the SHEIN app and will run across digital OOH and classic (paper) sites in London.
 
Our philosophy is that everyone can enjoy the beauty of fashion so this campaign aims to raise awareness of our brand in London and to reward people who download our app. This is our first OOH campaign in the UK and we look forward to greeting our customers when they are out and about and thinking about updating their summer wardrobe with our stylish range of womenswear. SHEIN spokesperson
We are delighted to have online fashion brand SHEIN as a new client to Outdoor advertising with a campaign that welcomes back the public to our highstreets and city centres. This campaign will reach shoppers in the mindset to shop as lockdown measures ease and underlines how OOH can provide branding and activation for clients. Mark Bucknell Chief Commercial Officer of JCDecaux UK
The campaign will run across large-format digital OOH sites including The Marylebone Tower, The Shoreditch Showcase and The Old Street Showcase, on LDN bus shelter digital 6-sheets across London including fashion-focused areas of Camden, Marylebone, Shoreditch and Tottenham Court Road.