The campaign was booked direct with JCDecaux UK. Foundry at JCDecaux led creative and art direction, working in partnership with SHEIN’s production studio.
SHEIN’s campaign welcomes back audience with a special offer – a 15% discount for shoppers that download the SHEIN app and will run across digital OOH and classic (paper) sites in London.
Our philosophy is that everyone can enjoy the beauty of fashion so this campaign aims to raise awareness of our brand in London and to reward people who download our app. This is our first OOH campaign in the UK and we look forward to greeting our customers when they are out and about and thinking about updating their summer wardrobe with our stylish range of womenswear.SHEIN spokesperson
We are delighted to have online fashion brand SHEIN as a new client to Outdoor advertising with a campaign that welcomes back the public to our highstreets and city centres. This campaign will reach shoppers in the mindset to shop as lockdown measures ease and underlines how OOH can provide branding and activation for clients.Mark Bucknell Chief Commercial Officer of JCDecaux UK