The campaigns, which signpost people to the charities’ loneliness support programmes, are even more important than ever during these current challenging times.
June 15th is also the day that classic paper out-of-home media returns to England’s town centres and major roads as lockdown gradually eases, providing the charities with a widespread communication channel.
We’re all feeling a bit more isolated since the pandemic but for some people, the challenges of overcoming that loneliness are greater and they need more support. Now that lockdown restrictions are beginning to ease, it’s important no-one is left behind; we hope people will see these adverts in towns and cities around the UK and find out more about the ways in which the British Red Cross can help. Now more than ever it’s important we stay connected and reach out to the most vulnerable people in society.Zoë AbramsExecutive Director, British Red Cross
This campaign is a great opportunity for our messages about simple ways to combat loneliness to reach a wider audience, as people gradually start to leave their homes more. We want to help people realise that, even while we are still physically apart, there are other ways to keep in touch with loved ones, and within communities, and guide them towards these options. The posters within community locations, where people are starting to spend a bit more time, will play that role.Kate ShuretyExecutive Director, Campaign to End Loneliness
We are proud to support these messages for Loneliness Awareness Week, that no-one is alone, even when they feel that way, and that support is out there for them. JCDecaux works within communities and believes that sparking conversations is a key pillar of being a local medium. Now, more than ever, during this Covid period, raising awareness is hugely important.Dallas WilesCo-CEO, JCDecaux UK