Today (26th September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful Out-of-Home campaign across the capital.
The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside and rail digital locations, as well as across digital and audio platforms.
The creative brief to Mark Porter Associates was to emphasise this future-facing evolution of the print news model in a fast-changing market, whilst respecting the brand’s iconic 200-year history. The launch of the weekly publication is a part of The Standard’s overall bold transformation, offering a portfolio of multi-award-winning platforms delivering quality content 24/7 to a global audience of aspirational metropolitans.
150,000 copies of the newspaper will be distributed every Thursday from 4pm from the heart of the city to the vibrant outskirts, with an estimated readership of 375,000 readers (2.5 readers per copy).
James WhiteIt’s a big day for London and a big day for The Standard. We’re thrilled to be marking such a momentous occasion with a huge multimedia campaign across the best city in the world. We can’t wait to showcase all that we have to offer to our valuable readers and advertisers alike.
Chief Commercial Officer, The Standard
Mark BucknellWe are delighted to be working in partnership with The Standard using JCDecaux’s premium Out-of-Home sites on Roadside and Rail to reach Londoners at key moments in their travel journey across the capital. This is big news for Londoners, and we are proud to use digital Out-of-Home to amplify The Standard’s campaign to their target audience.
Chief Commercial Officer of JCDecaux UK
The launch of the weekly publication is a part of The Standard’s overall bold transformation, offering a portfolio of multi-award-winning platforms delivering quality content 24/7 to a global audience of aspirational metropolitans.
Albert ReadToday’s launch of our premium weekly newspaper, The London Standard, is an exciting evolution that will ensure our continued success and relevance in a rapidly changing media landscape.
Executive Chairman, The Standard
Dylan JonesWe are embarking on an incredibly exciting new journey, and I am convinced that the latest iteration of the Standard - in print, online, on social - is a manifestly important addition to London’s media diet. A diet that the Standard has owned for nearly 200 years.
Editor-in-Chief, The Standard