JCDecaux have won Bronze in the National Social Impact category at this year’s Outdoor Media Awards for the Microsoft British Sign Language Campaign, a campaign in partnership with Posterscope, Carat, MRM and Signly. The Outdoor Media Awards are in partnership with Campaign and celebrate the incredible abilities and excellence in Out-of-Home advertising.
The award celebrates Microsoft’s first-ever national digital billboard campaign to feature British Sign Language (BSL) and highlight the importance of accessibility in driving innovation, running across major railway stations across the UK including; Manchester Piccadilly, Liverpool Lime Street, Leeds and Edinburgh Waverley. The campaign was part of Microsoft’s five-year commitment to inclusivity and accessibility and showcases the role technology can play in improving access to digital content for under-served communities, including the 151,000 individuals who use BSL in the UK.
Click here to find out more about the campaign and read the case study.
